TikTok Shop Affiliate Program: cosa bisogna sapere - IAKI
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Blog

Andrea Ferramosca | 15/03/2025

TikTok Shop Affiliate Program: cosa bisogna sapere

Blog

Andrea Ferramosca | 15/03/2025

TikTok Shop Affiliate Program: cosa bisogna sapere

TikTok sta stravolgendo le regole dell’e-commerce, trasformandosi in una piattaforma di vendita innovativa e coinvolgente. Grazie alle competenze e alla consulenza di un’agenzia specializzata su TikTok Shop, l’Affiliate Program può trasformarsi in un potente alleato, grazie alla quale creator e influencer hanno un’enorme opportunità di monetizzazione, promuovendo prodotti direttamente nei loro contenuti e guadagnando commissioni sulle vendite. Ma che cos’è esattamente questo programma? E quale ruolo giocano i brand in tutto questo? Scopriamo insieme come funziona e come sfruttarlo al meglio.

Cos’è il programma di affiliazione su TikTok Shop?

TikTok Shop Affiliate è un programma che permette a creator e venditori di collaborare per promuovere prodotti e generare vendite tramite la piattaforma. I creator e gli influencer possono guadagnare una commissione per ogni vendita realizzata attraverso i loro contenuti, mentre i venditori possono ampliare la loro visibilità.

Come funziona il sistema di commissioni per creator e venditori

Il sistema di commissioni si basa su una percentuale delle vendite generate dai link di affiliazione. I venditori stabiliscono il tasso di commissione, che può variare in base al prodotto e alla strategia di marketing. I creator ricevono il pagamento direttamente tramite TikTok una volta raggiunta la soglia minima prevista.

Differenze con altri programmi di affiliazione

A differenza di Amazon Associates o di altri programmi di affiliazione tradizionali, TikTok Shop Affiliate integra il processo di vendita direttamente nella piattaforma. Questo riduce i passaggi necessari per completare l’acquisto e aumenta le conversioni grazie alla natura immersiva di TikTok. Il customer journey si compie direttamente in un’unica piattaforma.

TikTok Shop Affiliate Program: come iscriversi e iniziare a guadagnare

Per iscriversi, i creator devono registrarsi al TikTok Shop Affiliate Program attraverso la sezione “Creator Center” dell’app. I venditori, invece, devono creare un account TikTok Shop e impostare il proprio catalogo prodotti con le commissioni per gli affiliati.

Requisiti per affiliati e venditori

I creator devono semplicemente iscriversi alla piattaforma, fornendo in propri dati. I venditori, invece, devono fornire informazioni aziendali valide e rispettare le linee guida della piattaforma.

Come scegliere i prodotti migliori da promuovere

Per ottenere successo, i creator e gli influencer dovrebbero selezionare prodotti in linea con il proprio pubblico. Analizzare i trend di TikTok leggere le recensioni e testare i prodotti prima della promozione sono passi fondamentali.

Strategie per massimizzare i guadagni come affiliato

  • Scegliere prodotti di alta qualità e richiesti dal mercato
  • Creare contenuti su TikTok Shop che siano autentici e coinvolgenti
  • Utilizzare hashtag e trend per massimizzare la visibilità
  • Sfruttare le collaborazioni con altri creator

Creare contenuti che vendano senza essere troppo promozionali

Evitare un approccio commerciale diretto è essenziale. Mostrare il prodotto in un contesto naturale, raccontare esperienze personali e dimostrare l’utilità del prodotto attraverso tutorial e recensioni aiuta a costruire fiducia nel pubblico. Insomma, la “marketta” non funziona.

Usare le live e i video brevi per aumentare le conversioni

Le Live Shopping su TikTok permettono di interagire in tempo reale con il pubblico, rispondere alle domande e mostrare i prodotti in azione. I video brevi, invece, sfruttano l’algoritmo di TikTok per raggiungere un pubblico più ampio.

Come i brand possono sfruttare l’affiliate marketing su TikTok

I brand possono aumentare le vendite selezionando i creator e gli influencer giusti per promuovere i loro prodotti. Un’ottima strategia è quella di combinare campagne di advertising con il programma di affiliazione per massimizzare la visibilità. Un giusto compromesso. Lo scouting del creator è ovviamente una parte fondamentale. 

Offrire commissioni competitive per attrarre affiliati di qualità

Un tasso di commissione interessante incentiva i creator a promuovere attivamente i prodotti. Offrire bonus o premi per le migliori performance può ulteriormente motivare gli affiliati.

TikTok Shop Affiliate Program: errori da evitare

  • Scegliere prodotti fuori target: promuovere prodotti non pertinenti al proprio pubblico riduce l’engagement e la credibilità. È importante selezionare articoli che siano coerenti con il proprio brand personale. Gli utenti non apprezzerebbero prodotti che non si aspettano di vedere e si rischierebbe la famosa shit storm.
  • Non monitorare le performance degli affiliati: i venditori dovrebbero analizzare le metriche di vendita e l’efficacia dei creator per ottimizzare la strategia e massimizzare il ROI. Per questo esistono i tool di influencer marketing.

Seguendo queste strategie, TikTok Shop Affiliate può diventare un’opportunità redditizia sia per i creator che per i brand.

IAKI: come può supportarti nel programma di affiliazione su TikTok Shop?

Trovare i giusti creator e gli influencer per promuovere i prodotti non è mai facile. IAKI, agenzia specializzata in TikTok, è il partner ideale per aiutarti. Grazie alla sua expertise consolidata dal 2019 nell’influencer marketing e nella gestione delle campagne su TikTok, IAKI è in grado di guidare brand e creator verso il successo.

Uno dei principali punti di forza di IAKI è l’uso di strumenti avanzati come Cimicheck e Sparkling, due piattaforme di influencer marketing che permettono di analizzare, selezionare e collaborare con i creator più adatti alle esigenze del brand. Questo assicura che ogni collaborazione sia strategica e mirata, ottimizzando il ritorno sugli investimenti.

Inoltre, IAKI offre supporto nella creazione di contenuti performanti, nello sviluppo di strategie di engagement e nella gestione delle campagne di affiliazione, aiutando i brand a massimizzare le conversioni e i creator a monetizzare efficacemente. Con un team di esperti sempre aggiornati sulle ultime tendenze di TikTok, IAKI è il partner perfetto per navigare nel mondo dell’affiliate marketing sulla piattaforma. Se volete incominciare a incrementare il vostro business e a esplorare questo mondo fantastico, contattateci!

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