Social media strategy per Ariston - IAKI
Skip to content
  • Cosa stai cercando?
  • Cambia lingua
  • Italiano
  • Inglese
IAKI - Agenzia Social Media Marketing
  • AGENZIA
    • PERSONE
    • DICONO DI NOI
    • LAVORA CON NOI
  • OMNI-CHANNEL
    • DIGITAL MARKETING
    • SOCIAL MEDIA
    • DIGITAL TECHNOLOGY
    • EVENTI
    • ATL/BTL
  • TIKTOK
  • CASE STUDY
  • CLIENTI
  • BLOG
  • CONTATTI
    • Cosa stai cercando?
Case History

Social media strategy per Ariston

Case History precedente
Case History successiva
Case History

Social media strategy per Ariston

Case History precedente
Case History successiva
Settore
B2B, beni durevoli
Area
Social
In Sintesi
IAKI ha creato e gestito la strategia Facebook di Ariston con l’obiettivo di incrementare la brand awareness e aumentare il social engagement

Ariston - leader del mercato per il comfort termico dal 1960 - ha chiesto a IAKI di creare e gestire la propria social media strategy su Facebook.

Una social media strategy per due pubblici: B2B e B2C

La social media strategy concepita da IAKI per Ariston ha l’obiettivo di fare brand awareness su Facebook e creare una community attiva e partecipe, interessando allo stesso tempo il pubblico B2C e B2B.

Abbiamo studiato una meccanica comunicativa che vuole avvicinare le persone al brand, sfruttando anche le carte dell’ironia e della simpatia. Chiave della strategia è il tono di voce: la pagina Facebook di Ariston è friendly, “parla” in modo diretto e colloquiale, suscita la curiosità delle persone e le coinvolge direttamente, facendole sentire realmente vicine alla marca.

social meda strategy Ariston
social-media-strategy
Indietro
Avanti

Dai prodotti ai servizi, dall’heritage al lifestyle

Il piano editoriale fa leva su un ventaglio ricco e variegato di filoni editoriali, che combina  sapientemente contenuti su prodotti, servizi, heritage, real time marketing. La strategia dedica uno spazio particolare al lifestyle: la pagina cavalca l’ironia e gioca con il concetto di temperatura estendendolo alle emozioni legate alla quotidianità. Ecco, per esempio, come la sveglia delle 6.00 che ci fa saltare giù dal letto equivale a -10 °C: ma se ci accorgiamo che è sabato e possiamo stare sotto le coperte, la temperatura impenna improvvisamente fino a raggiungere i 50 °C.

Ariston social meda strategy
social media strategy

Sviluppare una creatività di successo

La social media strategy fa leva su una creatività vincente, che sa accostare visual più istituzionali per la promozione di servizi e prodotti a formati di grande impatto grafico: è il caso dei contenuti di real time marketing o dei sondaggi, che ingaggiano direttamente le persone chiedendo loro di schierarsi su temi di lifestyle.

“IAKI ci ha aiutato a trovare la nostra voce su Facebook, creando una community di persone realmente interessata ai nostri temi, con cui possiamo parlare.” (Marco Manzone, Marketing Director, Ariston)

Il successo della social media strategy

L’elevato tasso di interazione delle persone è la cartina di tornasole del successo della strategia. Gli utenti fanno domande sui contenuti proposti, esprimono la loro opinione e parlano tra di loro. In particolare, si è creata una vera e propria community B2B di caldaisti, montatori e tecnici che considera la pagina una risorsa per l’aggiornamento e la discussione. La community è coinvolta al punto che spesso le domande delle persone vengono “moderate” da altri fan che rispondono prontamente ai dubbi sollevati.

social-media-strategy

IAKI gestisce anche il progetto di influencer marketing

IAKI ha inoltre gestito per Ariston un piano di influencer marketing con l’obiettivo di creare brand awareness anche al di fuori dell’universo social. Il progetto ha previsto in prima battuta una mappatura e una selezione degli influencer più rilevanti per il target, e la successiva gestione del contatto diretto per le oltre 180 pubblicazioni distribuite durante l’anno su blog generalisti e di settore (architettura, design, impiantistica).

Canali del progetto

Pagina Facebook
Tag
Aristonsocial media marketing
© 2025 IAKI S.R.L
20123 Milano Via Panzeri, 10
PARTITA IVA IT04452600960
Codice Fiscale 04452600960
Privacy
  • Lavora con noi
  • Contatti
Registro delle imprese di Milano | REA MI-1748566 | Capitale in bilancio € 10.000 i.v. | Iscrizione CCIAA Milano 04452600960 | Tel. +39 02 36581 400 | Fax. +39 02 36581 401 | Mail: citofona (at) iaki.it | PEC: amministrazione (at) pec.iaki.it
Shares
Informativa cookie
IAKI utilizza su questo sito cookie tecnici di prima parte (necessari) e cookie di terze parti (marketing e profilazione).
Puoi modificare le tue preferenze cliccando su Gestione cookie. Per maggiori dettagli, consulta la nostra Informativa Privacy e Cookie Policy alla pagina dedicata.

Gestione cookie Accetta tutto Rifiuta tutto
Cookies Policy

Personalizzazione Cookie

Questo sito utilizza cookie tecnici di prima parte (necessari) e cookie analitici di terze parti per offrire agli utenti una migliore esperienza di navigazione e per raccogliere informazioni sull’utilizzo del sito stesso, allo scopo di fornirti servizi in linea con le tue preferenze e inviarti messaggi pubblicitari personalizzati.
Abilita o disabilita la tipologia di cookie selezionandola nel pannello sottostante.
Per maggiori dettagli, consulta la nostra Informativa Privacy e Cookie Policy alla pagina dedicata.
Necessary
Sempre abilitato
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurataDescrizione
__cf_bm1 hourThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_cfuvidsessionCalendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_GRECAPTCHA6 monthsGoogle Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
_lfa1 yearThis cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessari1 yearThe cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
rc::aneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::bsessionThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::csessionThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::fneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy1 yearThe GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
wpEmojiSettingsSupportssessionWordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
Necessari
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurataDescrizione
__cf_bm1 hourThis cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_cfuvidsessionCalendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_GRECAPTCHA6 monthsGoogle Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
_lfa1 yearThis cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
cookielawinfo-checkbox-advertisement1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics1 yearSet by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
cookielawinfo-checkbox-functional1 yearThe GDPR Cookie Consent plugin sets the cookie to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessari1 yearThe cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others1 yearSet by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance1 yearSet by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent1 yearCookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
PHPSESSIDsessionThis cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
rc::aneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::bsessionThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::csessionThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::fneverThis cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy1 yearThe GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
wpEmojiSettingsSupportssessionWordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user's browser can display emojis properly.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
CookieDurataDescrizione
_sbp1 year 1 month 4 daysThis cookie is generally associated with online advertising platforms, such as Google. It is often used to track user behavior across websites and to personalize advertisements based on the user's interests. In particular, it can be used to measure the effectiveness of advertising campaigns and to prevent the same adverts from being shown repeatedly.
bcookie1 yearLinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
COMPASS1 hourThe COMPASS cookie is used by Yahoo to deliver targeted advertising based on user's online behavior.
NID6 monthsGoogle sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
test_cookie15 minutesdoubleclick.net sets this cookie to determine if the user's browser supports cookies.
ttwid1 yearTiktok sets this cookie to keep track of user authentication and session information.
VISITOR_INFO1_LIVE6 monthsYouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA6 monthsYouTube sets this cookie to store the user's cookie consent state for the current domain.
YSCsessionYoutube sets this cookie to track the views of embedded videos on Youtube pages.
yt.innertube::nextIdneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requestsneverYouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
CookieDurataDescrizione
__Secure-ROLLOUT_TOKEN6 monthsThis cookie is used by YouTube to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player.
__Secure-YEC1 year 1 monthThis cookie is used by YouTube to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player.
_fbp3 monthsFacebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga1 year 1 month 4 daysGoogle Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*1 year 1 month 4 daysGoogle Analytics sets this cookie to store and count page views.
_hjSession_*1 hourHotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*1 yearHotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjTLDTestsessionTo determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_lfa_test_cookie_storedless than a minuteUsed in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
cee3 monthsStape sets this cookie to track events and user interactions on its platform, enabling analytics and performance tracking. The collected data helps optimize the service and improve user interaction analysis.
FPID1 year 1 month 4 daysGoogle Tag Manager sets this cookie for server-side tagging.
FPLC20 hoursGoogle Tag Manager sets this cookie for tracking between domains.
msToken10 daysUsed by the social network TikTok to monitor the use of embedded services.
SNID1 year 1 month 4 daysThis cookie is set by the Google. This cookie is used by the map which helps visitors to identify and reach the facility.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
CookieDurataDescrizione
li_gc6 monthsLinkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc1 dayLinkedIn sets the lidc cookie to facilitate data center selection.
S1 hourUsed by Yahoo to provide ads, content or analytics.
sp_landing1 dayThe sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t1 yearThe sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
yt-remote-cast-availablesessionThe yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installedsessionThe yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devicesneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-idneverYouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-periodsessionThe yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-appsessionThe yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-namesessionThe yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEYneverThe cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
CookieDurataDescrizione
countryCodesessionThis cookie is used for storing country code selected from country selector.
loglevelneverSquarespace sets this cookie to maintain settings and outputs when using the Developer Tools Console on the current session.
Salva e accetta
Powered by GDPR Cookie Compliance WebToffee Logo