Social media strategy per SKY TG24 - IAKI
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Case History

Social media strategy per SKY TG24

Case History precedente
Case History successiva
Case History

Social media strategy per SKY TG24

Case History precedente
Case History successiva
Settore
editoria
Area
Social
In Sintesi
IAKI ha delineato per quattro anni la social media strategy di Sky TG24, trasformando i canali social da componente collaterale a realtà sempre più integrata all’interno del network delle news

La social media strategy di IAKI trasforma i canali social di  Sky TG24 in una realtà capace di dare informazioni in maniera imparziale e tempestiva, e creare una vera community di persone interessate a discutere i fatti. “Dentro i fatti con le vostre domande” come recita il claim di Sky TG24. 

Una social media strategy sempre in evoluzione. Come il mondo delle news

Per 4 anni SKY TG24 ha confermato a IAKI la gestione della sua social media strategy. L’agenzia l’ha fatta evolvere rendendola sempre più efficace e capace di indirizzare gli obiettivi del canale.
È così per esempio che all’inizio del 2016 il profilo Twitter ha raggiunto quota 2 milioni di follower, diventando il canale news più seguito nel mondo dei cinguettii. Ed è anche così che la pagina Facebook si è trasformata nello spazio d’incontro di una vera community: attiva, vivace e in continua crescita. L’account Instagram, avviato a inizio anno, ha chiuso il cerchio dell’informazione focalizzandosi sulla forza d’impatto delle immagini.

skytg24-twitter
Indietro
Avanti

Dare una prospettiva sul mondo per scatenare l’engagement

Nel corso degli anni la strategia ha assunto un carattere sempre più social: pillole informative come citazioni e infografiche per proporre, nel quadro delineato da una voce autorevole, una prospettiva sugli eventi, una lettura dei fatti.
Questa scelta di trasformare l’annuncio di un evento in un’idea sul mondo ha portato alla costruzione di una vera e propria community di persone che vogliono confrontarsi sui temi più vari del mondo dell’informazione: attualità, politica, società, costume, storia, sport. I social rappresentano - nella loro evoluzione - la cornice in cui tutto ciò è possibile. Il tono di voce della pagina Facebook, per esempio, si è evoluto per assecondare questa esigenza di confronto, svincolandosi da un’impostazione inizialmente istituzionale e diventando sempre più diretto, vicino alle persone.

skytg24-twitter

La fucina delle social news

Premessa della social media strategy è la capacità mostrata da IAKI di sviluppare una straordinaria varietà di contenuti visual per rispondere alle più diverse esigenze di informazione e coinvolgimento. Card per anniversari, meteo, palinsesti tv di Sky, eventi speciali… la programmazione a fianco della capacità di reagire alla frenesia caratteristica del mondo delle news: l’eccezionale velocità di esecuzione di IAKI si è rivelata decisiva per il successo di un progetto sempre in divenire.

skytg24-twitter

Canali del progetto

Pagina Facebook
Twitter
Instagram
Tag
FacebookInstagramSkySky TG24social media strategyTwitter

Case History Correlate

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Best Western Italia si è rivolta a IAKI per realizzare contenuti ingaggianti per il proprio target sui canali social del brand Best Western con l’obiettivo di ampliare la follower base, anche attraverso l’impiego di nuovi canali strategici come TikToK.

Case History correlate

La strategia di comunicazione per gli allevatori

Kersia, leader di biosicurezza a livello mondiale, ha scelto IAKI per comunicare efficacemente con gli allevatori dei diversi settori zootecnici.

Case History correlate

Batist rinforza il suo posizionamento con una campagna digital

Batist seleziona IAKI e Cimiciurri per lanciare la sua campagna digital con contenuti social, web spot e Amazon attraverso uno sguardo multigenerazionale raccontato da tre target di età differenti.

Case History correlate
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