CASE STUDY

Strategia social media per Arbre Magique

Un progetto su Facebook per posizionare Arbre Magique nel mondo dei social

Case study correlate

Influencer marketing per Easyshop, sito e-commerce di Mondadori

Integrazione tra comunicazione BTL e digital per fare word-of-mouth

Case History correlate

Customer engagement per Aperol Spritz

Aperol Spritz Live: abbiamo portato Aperol Spritz dove è meno conosciuto

Case study correlate

Incentive per il trade di Fata Assicurazioni

Da 7 anni IAKI e FATA insieme per definire la brand identity del gruppo assicurativo

Case study correlate

Strategia social media marketing per Candy Hoover

Una strategia di social media marketing per lanciare Candy nel web 2.0

Case study correlate

Viral marketing per Best Western

Un video virale per dialogare con i giovani inserito in un'applicazione Facebook e un minisito

Case study correlate

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Cookie	Durata	Descrizione
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_lfa	1 year	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
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Cookie	Durata	Descrizione
__cf_bm	1 hour	This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.
_cfuvid	session	Calendly sets this cookie to track users across sessions to optimize user experience by maintaining session consistency and providing personalized services
_GRECAPTCHA	6 months	Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks.
_lfa	1 year	This cookie is set by the provider Leadfeeder to identify the IP address of devices visiting the website, in order to retarget multiple users routing from the same IP address.
cookielawinfo-checkbox-advertisement	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category.
cookielawinfo-checkbox-analytics	1 year	Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Analytics" category.
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cookielawinfo-checkbox-necessari	1 year	The cookie is set by the GDPR Cookie Consent plugin to record the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores user consent for cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	Set by the GDPR Cookie Consent plugin, this cookie stores the user consent for cookies in the category "Performance".
CookieLawInfoConsent	1 year	CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie.
PHPSESSID	session	This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed.
rc::a	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::b	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::c	session	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
rc::f	never	This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks.
viewed_cookie_policy	1 year	The GDPR Cookie Consent plugin sets the cookie to store whether or not the user has consented to use cookies. It does not store any personal data.
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Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.

Cookie	Durata	Descrizione
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bcookie	1 year	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser IDs.
COMPASS	1 hour	The COMPASS cookie is used by Yahoo to deliver targeted advertising based on user's online behavior.
NID	6 months	Google sets the cookie for advertising purposes; to limit the number of times the user sees an ad, to unwanted mute ads, and to measure the effectiveness of ads.
test_cookie	15 minutes	doubleclick.net sets this cookie to determine if the user's browser supports cookies.
ttwid	1 year	Tiktok sets this cookie to keep track of user authentication and session information.
VISITOR_INFO1_LIVE	6 months	YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA	6 months	YouTube sets this cookie to store the user's cookie consent state for the current domain.
YSC	session	Youtube sets this cookie to track the views of embedded videos on Youtube pages.
yt.innertube::nextId	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::requests	never	YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Durata	Descrizione
__Secure-ROLLOUT_TOKEN	6 months	This cookie is used by YouTube to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player.
__Secure-YEC	1 year 1 month	This cookie is used by YouTube to manage the phased rollout of new features and updates. This cookie helps assign users to specific test groups for experimental features, such as changes to the user interface or video player.
_fbp	3 months	Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga	1 year 1 month 4 days	Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_ga_*	1 year 1 month 4 days	Google Analytics sets this cookie to store and count page views.
_hjSession_*	1 hour	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjSessionUser_*	1 year	Hotjar sets this cookie to ensure data from subsequent visits to the same site is attributed to the same user ID, which persists in the Hotjar User ID, which is unique to that site.
_hjTLDTest	session	To determine the most generic cookie path that has to be used instead of the page hostname, Hotjar sets the _hjTLDTest cookie to store different URL substring alternatives until it fails.
_lfa_test_cookie_stored	less than a minute	Used in context with Account-Based-Marketing (ABM). The cookie registers data such as IP-addresses, time spent on the website and page requests for the visit. This is used for retargeting of multiple users rooting from the same IP-addresses. ABM usually facilitates B2B marketing purposes.
cee	3 months	Stape sets this cookie to track events and user interactions on its platform, enabling analytics and performance tracking. The collected data helps optimize the service and improve user interaction analysis.
FPID	1 year 1 month 4 days	Google Tag Manager sets this cookie for server-side tagging.
FPLC	20 hours	Google Tag Manager sets this cookie for tracking between domains.
msToken	10 days	Used by the social network TikTok to monitor the use of embedded services.
SNID	1 year 1 month 4 days	This cookie is set by the Google. This cookie is used by the map which helps visitors to identify and reach the facility.

Functional

Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.

Cookie	Durata	Descrizione
li_gc	6 months	Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes.
lidc	1 day	LinkedIn sets the lidc cookie to facilitate data center selection.
S	1 hour	Used by Yahoo to provide ads, content or analytics.
sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
yt-remote-cast-available	session	The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player.
yt-remote-cast-installed	session	The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video.
yt-remote-connected-devices	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-device-id	never	YouTube sets this cookie to store the user's video preferences using embedded YouTube videos.
yt-remote-fast-check-period	session	The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos.
yt-remote-session-app	session	The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player.
yt-remote-session-name	session	The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video.
ytidb::LAST_RESULT_ENTRY_KEY	never	The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future.

Performance

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Durata	Descrizione
countryCode	session	This cookie is used for storing country code selected from country selector.
loglevel	never	Squarespace sets this cookie to maintain settings and outputs when using the Developer Tools Console on the current session.